About George
British Racing Driver working towards the 24 Hours of Le Mans by 2030, without the pre-existing financial backing that so often determines who makes it in this sport. By leveraging social influence, the goal is to show that with the right approach, anyone can make it in motorsport.
For 2026, George is part of Innovation Racing's GT driver development programme, accelerating his on-track development and working trackside with drivers competing in British GT, gaining experience at a serious level of the sport while continuing to develop his own career.
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A look at how the Innovation Racing GT4 Development Programme has gone so far, the circuits, the skills we've been working on, and what's left to play for before the end of the year.
Back on the pit wall with Innovation Racing for British GT at Spa. A strong qualifying put us P4, the race didn't quite go our way in the second stint, and I finally got to see the Ardennes in person.
I turned up on Friday to help with car data. By Saturday I was race engineering the car, and by Sunday evening Innovation Racing had become the only team ever to win on debut in British GT.
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